An ad extension that places more than 1 link in a paid search ad. For example, beyond your standard ad copy and call to action, you could add a link to your current sales page or your store hours page. Sitelinks are typically free to use. And just like any other pay-per-click (PPC) ad, they don’t incur a charge unless someone clicks on the link.
Building an Opt-In List, Building Relationships
If you aim for success, you must do everything within your means to achieve that. You just donÃt go on sitting there in your house complaining about not getting as much profit as you expect.