KB Glossary: Sender Policy Framework (also SPF)

Sender Policy Framework (also SPF)

A protocol used to eliminate email forgeries. A line of code called an SPF record is placed in a sender’s Domain Name Server information. The incoming mail server can verify a sender by reading the SPF record before allowing a message through.

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Combining Email Marketing with Other Types of Marketing

Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.

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Building Your Business with an Opt-in List

Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.

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Building and managing an opt in list for a website

Building and managing an opt in list for a website provides a seller direct access to a wide number of potential customers. Building and managing

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