KB Glossary: Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Changes made to the content and structure of a website to improve ranking on a search engine results page (SERP). Search engines recommend search engine optimization (SEO) efforts that benefit both the user and page’s ranking (white hat SEO). These include the use of relevant keywords in headlines (H1) and subheads, “friendly” URLs with keywords rather than strings of numbers, and schema markup to make results richer and more detailed.

Back to Marketing Glossary | Home

The 3 Things To Avoid When Emailing Your List

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs.

Influencer Marketing, Concept of Information and Influence Propagation in Social Networks

Building an Opt-In List, Building Relationships

If you aim for success, you must do everything within your means to achieve that. You just donít go on sitting there in your house complaining about not getting as much profit as you expect.