Sending a user to a different web page than the one they requested with a URL. Redirects send readers to a new page if content has been moved or an older page has been deleted. This helps prevent 404 errors. They can allow people to type in short, easy-to-remember URLs rather than complicated URLs with many slashes and hyphens.

Building an Opt-In List, Building Relationships
If you aim for success, you must do everything within your means to achieve that. You just donÃt go on sitting there in your house complaining about not getting as much profit as you expect.