Not measurable. Only opens and clicks are measureable in any way. You can never know if a recipient simply read your message.
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There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two.
Email marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to the concept
Building and managing an opt in list for a website provides a seller direct access to a wide number of potential customers. Building and managing
