KB Glossary: Promotional Mix

Promotional Mix

The combination of promotions (advertising, sales promotion, personal selling, publicity) you use to deliver marketing messages to your target audience. A promotional mix should be planned out strategically to support your marketing objectives. Common goals are customer acquisition and engagement.

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Advertise Do not Spam

There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two.

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Building Your Business with an Opt-in List

Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.

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Combining Email Marketing with Other Types of Marketing

Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.