The natural and unpaid results users receive after making search queries. Search engines, which crawl your web pages and rank your content for relevance to the most common queries, determine these results. You can improve your ranking through search engine optimization (SEO) activities, such as including keywords in headlines. For contrast, see: paid search.

Effective Email Marketing
Email marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to the concept