KB Glossary: Mail-merge

Mail-merge

A process that enables the delivery of personalized messages to large numbers of recipients. This is usually achieved using email list management software working in conjunction with a database.

Back to Marketing Glossary | Home

The 3 Things To Avoid When Emailing Your List

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs.

Confused shocked beautiful young woman looking at tablet computer

Advertise Do not Spam

There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two.

marketing manager making marketing distribution channels plan

Combining Email Marketing with Other Types of Marketing

Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.