The actual purchase of a mailing list along with the rights to mail it directly. Permission can only be “sold” if the subsequent mailings continue to match the frequency, brand name, content, and “from” of the past owner’s mailings — and even then this is a somewhat shaky procedure on the spam-front. You are in effect buying a publication, and not just a list.
Building and managing an opt in list for a website
Building and managing an opt in list for a website provides a seller direct access to a wide number of potential customers. Building and managing
