The owner of an email list defines the list’s charter and policy (i.e. what the list is about and what are the general rules that all subscribers must accept in order to be subscribed to the list). The list owner is also responsible for administrative matters and for answering questions from the list subscribers.
Combining Email Marketing with Other Types of Marketing
Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.
