Your individual landing page on LinkedIn. Like a resume, professional bio, or CV, the purpose of your LinkedIn Profile is to describe your experience, education, and skills in a succinct format for potential employers or business partners. LinkedIn members searching for “someone like you” will have an easier time finding “you” if you incorporate relevant keywords into your content and maximize the number of profile features you use, such as uploading a photo and linking to publications.

Building Your Business with an Opt-in List
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.