Your individual landing page on LinkedIn. Like a resume, professional bio, or CV, the purpose of your LinkedIn Profile is to describe your experience, education, and skills in a succinct format for potential employers or business partners. LinkedIn members searching for “someone like you” will have an easier time finding “you” if you incorporate relevant keywords into your content and maximize the number of profile features you use, such as uploading a photo and linking to publications.

Combining Email Marketing with Other Types of Marketing
Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.