The process of cleaning a database to correct incorrect or outdated values. See also List Hygiene.
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When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs.
Are you successful with your Internet business? Better yet, do you think you are successful with your online business? When most online entrepreneurs are asked with these questions, they often brush it off.
There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two.
