Clickthrough Rate. Slightly inexact because some clicks “get lost” between the click and your server. Also be sure to ask if the CTR is unique, meaning that each individual user is only counted once no matter how many times they click on a link.
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There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two.
Are you successful with your Internet business? Better yet, do you think you are successful with your online business? When most online entrepreneurs are asked with these questions, they often brush it off.
Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.
