An acknowledgment of a subscription or information request. “Confirmation” can be either a company statement that the email address was successfully placed on a list, or a subscriber’s agreement that the subscribe request was genuine and not faked or automatically generated by a third party.

Building Your Business with an Opt-in List
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.