The experience a customer has with a product or service that makes it different from others in the same category. More than just a name, a brand is where features, benefits, and customer perceptions meet. Successful brands have a unique identity, image, and emotional connection with their customers. It’s why we choose a brand over another every day.
Building Your Business with an Opt-in List
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.
