KB Glossary: Acquisition cost

Acquisition cost

In email marketing, the cost to generate one lead, newsletter subscriber or customer in an individual email campaign; typically, the total campaign expense divided by the number of leads, subscribers or customers it produced.

Back to Marketing Glossary | Home

Building and managing an opt in list for a website

Building and managing an opt in list for a website provides a seller direct access to a wide number of potential customers. Building and managing

Confused shocked beautiful young woman looking at tablet computer

Advertise Do not Spam

There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two.

Building a Highly-targeted Opt in List: When Money Lies Beneath the Lists

Are you successful with your Internet business? Better yet, do you think you are successful with your online business? When most online entrepreneurs are asked with these questions, they often brush it off.