Frequently Asked Questions

This law requires anyone sending commercial emails to include an unsubscribe link within each one, include the company’s physical address or P.O. Box as well, and to honour any subscriber’s request to unsubscribe by never emailing them again. Noncompliance with this law can be as high as $300 per email recipient.

The most important thing to remember about your From email address is to make it recognizable. If subscribers see an unfamiliar name on the From line, they might just mark the email as spam. Your From line should either feature your company’s name, or an individual’s name, if you want to make it more personal – but it needs to be clear which company that individual is a part of, or subscribers will again be confused.

Your call to action should be very clear, and very simple. It should be somewhere towards the top of your email for those who won’t finish reading the whole email, and then repeated again at the end for those who do read all the way through. It should spell out exactly what you want subscribers to do, such as, “Click here to download our report.”

Amazingly, people are much more likely to do something if you simply ask them to. By placing a call to action in your email, specifically asking subscribers to “click here” or “shop now,” you’ll see a boost in your click-through rate.

There are many different takes on email subject lines and like much of email marketing best practices, you’ll have to trial what works best for your audience. However, there are a few best practices to start with:

• Write for your audience—use language they’re familiar with
• Personalize it
• Keep it short – for mobile’s sake
• Use clear action words

If the email subject line is irrelevant to the customers, they will ignore it a couple of times. But, if this keeps repeating they get bugged and unsubscribe from your emails.

So, send relevant emails that benefit the customer. Don’t send emails that focus only on sales, offers, and discounts frequently. Send information about your company and offerings so as to connect with the customers. You can also inform them about the recent trends in your industry.

The basic role of an email is to first connect with the customers, leverage this tool to the maximum.

Use catchy images, call to actions and animated gifs that attract attention. Don’t use too many font types, font colours, and font sizes. Let the line spacing be enough. This gives good readability. Depending on the context of your emails its great to use bold colours.

Don’t forget to make your email template responsive, so that it looks good across all devices.

Email open rate is the percentage of people who opened your email. If someone doesn’t open your email, there are zero chances of engaging with your content and brand.

On an average, 10-15 percent of email open rates work well for the sender. But, it all depends on your industry and your target audience.

It’s true that open rate alone isn’t indicative of the success of your email marketing campaign. Its what people do after opening your email is what really matters.

Sending an email once a month helps to create your presence in someone’s mind. Twice or thrice a month develops a connect and doesn’t create a nuisance. But, when you send emails four times a month it creates consistency.

When you send offer emails you can send two emails and then send the third one as a final reminder. But, sending more than three emails just to mention the offer creates a nuisance ultimately losing a subscriber as he/she might mark you as spam. Here, in desperation to get a sale, you’ve lost an opportunity.

Subject lines should be striking so much so to generate a response of opening the email. It’s the first thing that your subscribers notice. It’s your gateway to further communication.

So, make it personalized, short and have a message that matters to the audience. You have only 3-4 seconds to create an impact and let anyone decide to open an email.

You can ask questions or create urgency by stating a deadline.

There are various ways in which you can grow your own opt-in email list. You have to ask for their email addresses when they visit your website and in return provide them with some deliverable like e-book, white paper, etc.

Or just promote your Newsletter that you can use to promote discount and news about your product.

A pop-up window asking them to share their email address should help build a list of subscribers. You can have a sidebar that will ask your blog visitors to sign in and share their email ids. Ask for their permission to send emails and promotional items.

Buying an email list is strictly a no-no! As these email ids are not verified and not all are interested in your brand. The email list is of no use if your subscribers do not open your emails. If subscribers aren’t actively engaging with your emails or aren’t interested, your email campaigning efforts are redundant.

Content that offers value to the customers, for example, a discount or sale would elicit an instant response. But, emails are not just meant to inform customers about offers and discounts.

There is a journey that each brand has to travel vis-a-vis each customer to drive him/her to reach to the end of the sales funnel and ultimately make a purchase.

Through emails, you connect with the audience, build interest in your brand, build trust and then get down to talking about the sale. When you directly talk about the sale, it might generate a positive response once or twice but, to convert that customer into a loyal one, you need to go through this journey.

Email campaigns can surely hike sales, provided you stimulate and inspire the audience towards investing their money in your brand and products.

Unfortunately, there isn’t an end-all, be-all answer for that question. It varies depending on your email list and recipient preferences. To figure out what works best for your readers, try different days and times and analyze the results.

Customers open emails they connect with and those, which sound relevant. So, the first thing you need to do is to understand your customer’s expectations and things that matter to them the most.

Whenever you shoot an email ask yourself, “Does the email content, especially the subject line matter to my customer?”

Customers instantly connect to emails, which are personalized and when the call to action is relevant. Also, if you create an urgency they do read and respond as well.

Focus on the value you create for the customer and the benefits you are offering.