Email open rate is the percentage of people who opened your email. If someone doesn’t open your email, there are zero chances of engaging with your content and brand.
On an average, 10-15 percent of email open rates work well for the sender. But, it all depends on your industry and your target audience.
It’s true that open rate alone isn’t indicative of the success of your email marketing campaign. Its what people do after opening your email is what really matters.
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Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.
If you aim for success, you must do everything within your means to achieve that. You just donít go on sitting there in your house complaining about not getting as much profit as you expect.
When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs.
