KB Glossary: User Experience (UX)

User Experience (UX)

How a person feels about using a product or service. The discipline of user experience (UX) makes digital experiences efficient, effective, and sometimes entertaining. In the world of digital marketing, UX is often equated with optimizing the user interface (UI) on the website. For example, e-commerce companies want to know about the browsing and checkout experience on their websites.

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Building Your Business with an Opt-in List

Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.

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Combining Email Marketing with Other Types of Marketing

Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.

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3 Quick And Easy Ways To Build A Profitable Opt-In List

You finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own.