The percentage of the market for your product or service that you want to capture. The formula for market share is: a company’s sales / industry sales over the same time period. To improve market share, companies may focus on strengthening customer loyalty or innovating products and services. They may also buy key competitors.
Combining Email Marketing with Other Types of Marketing
Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.