The owner of an email list defines the list’s charter and policy (i.e. what the list is about and what are the general rules that all subscribers must accept in order to be subscribed to the list). The list owner is also responsible for administrative matters and for answering questions from the list subscribers.
The 3 Things To Avoid When Emailing Your List
When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs.